This summer, I sat down with Christoph Koch to talk about the brave new world of consumer-facing artificial intelligence, some of the core anxieties that consumers experience, and how companies can address them. The resulting interview appeared in the October issue of the German business magazine Brand Eins. The very rough translation from German to English below was powered - oh irony - by the AI-enabled machine translator https://www.deepl.com. I am deeply grateful to Brand Eins and Christoph Koch for their interest in research on this important subject. More blog stories on designing AI experiences can be found here. Brand Eins: Professor Giesler, a video was recently circulated online, in which two people throw a box at each other and a robot in the middle unsuccessfully tries to intercept it.